Public Relations: Managing Brand Reputation

Public relations (PR) focuses on managing a brand’s reputation and fostering a positive relationship with the public, stakeholders, and media. PR strategies can include press releases, media relations, crisis management, and event organization. By shaping and communicating a brand’s values, achievements, and responses to issues, PR plays a critical role in building trust and credibility. In today’s digital age, PR also involves monitoring and engaging with conversations on social media to maintain a positive brand image.