Neuromarketing: Understanding the Brain’s Role in Consumer Choices

Neuromarketing combines neuroscience with marketing to understand how consumers’ brains respond to marketing stimuli. Techniques like eye tracking, facial coding, and brain imaging help researchers and marketers gauge unconscious reactions to advertisements, branding, and product designs. Insights from neuromarketing can inform more effective marketing strategies by highlighting what truly engages and influences consumers on a subconscious level.